ASICS research shows that just 15:09 minutes of exercise can be all it takes to uplift the mind. So this June, ASICS is hoping to inspire more people to move for positive mental health with the “15:09 Uplift Challenge.” Everyone who shares an image or video of how they move to lift their mood will help raise funds for mental health charity Mind.
To take part in the 15:09 Uplift Challenge, people simply need to move for at least 15:09 minutes to uplift their mind and capture in a video or image. Every video or image posted to TikTok, Instagram, Facebook or Twitter with #ASICS1509 during the month of June will raise funds for mental health charity Mind.
ASICS FrontRunner members in UAE, Kuwait, Saudi Arabia and Qatar led and joined community runs of 15 minutes and 9 seconds in order to encourage runners to feel an uplifted mood together.
Gary Raucher, Senior Vice President ASICS EMEA said: “At ASICS, we’ve always believed in the power of exercise to uplift the mind. Our latest research shows that even small amounts of exercise can have a big impact on how we feel. So this June, we’re calling on everyone to move and to help lift spirits and raise valuable funds for mental health charity Mind.”
Hayley Jarvis, Head of Physical Activity at Mind said: “At Mind, we believe physical activity has an important role in supporting people to stay and live well. It’s fantastic to see ASICS’ recent research that shows it only takes 15 minutes to boost your mood. Knowing that a short walk at lunchtime can help uplift the mind, or counter the stresses from work and daily life, is a game-changer.”