The application phase to become an ASICS ambassador is now open

ASICS has opened the doors for its annual application phase to join the ASICS FrontRunner team, the brand's global running community. The community consists of more than 600 members across 30 countries and will see the addition of around 100 new team members in 2023.

From young to old, beginners to professionals, road to trail, the ASICS FrontRunner community is a truly diverse team of runners united by their passion for movement. Founded in 2010, the community is dedicated to inspiring, connecting and supporting all people who want to achieve a sound mind in a sound body through running. In the Middle East, there are currently 39 ambassadors across UAE, Kuwait, Saudi Arabia and Qatar. The group is set to grow, with key expansion plans in Saudi Arabia.

Dina Al Tayeb joined the Saudi Arabia Team in 2022 and shares what being a member means to her: “I believe in the power of communities. We all are stronger together. I started my triathlon journey 20 years ago when the sport was new in the region. I trained every day alone and wished I had a community to share my joy, struggles and training with. It's easier when we have each other. We help each other, push when needed and support when one goes through obstacles in life. When I learned about ASICS FrontRunner, I was excited to join. It combines the community with a brand that is known for excellence. The “Sound mind, sound body” value resonated with me. I believe that sports is more than a finish line. It's a journey and a lifestyle."

Asma Al Janahi, a UAE ASICS FrontRunner, adds: "Being an ASICS FrontRunner is not about being the fastest runner, It's about the community. I have a mission to get more women in the region to take up sports and I think a global brand like ASICS is the right fit and a great platform the pass my message to the world. They have the best technology in their running products that combine comfort with performance." 

This year applicants will be asked to share a post-exercise image or video and how moving with ASICS makes them feel. Applications can be submitted until 5th March 2023 via the application form on