A fitter, trimmer, leaner body, feel good factor and a more alert mind are just a few easy strides away

Improving fitness and looking great needn’t be difficult - and it isn’t if you take up walking. Walking is the simple, low impact way to keep fit - and the best bit is it's free and you can do it virtually anywhere. It doesn’t require gym membership, is sociable, flexible and it works - fast!

ASICS want to encourage men and women across the country to take to the nation’s streets, pavements and parks to experience the many benefits of regular walking.

A fitter, trimmer, leaner body, feel good factor and a more alert mind are just a few easy strides away. Just 30 minutes walking at a brisk pace daily gets you feeling and looking great in no time. There are no excuses either as anyone can fit regular walking into their schedule however busy or hectic their life may be.

Try leaving the car at home when you go to the shops, or walk rather than take the train or bus to work, walk around the park with friends in the morning when you’ve dropped the kids off at school or just walk the dog – there’s loads of ways to make walking a regular part of your schedule. And with ASICS innovative walking shoe range cushioning you every step of the way – there’s nothing stopping you walking your way to fitness.

Why walk?
•    It burns fat and calories and can aid weight loss – a person weighing 10 stone can burn 100 calories per mile
•    It firms and tones buttocks, thighs, hips and abdomen
•    It increases your sense of well being, busts stress and boosts your metabolism and energy levels
•    It gets you fit – quick
•    It strengthens your heart and immune system, lowers blood pressure and reduces the risk of heart disease and strokes
•    It improves flexibility and co-ordination
•    It’s easy and practical – you can walk anywhere and it’s free!